Positioning
Narrow is a feature
Why the narrowest claim you can defend beats the biggest one you can imagine — and how to find yours.
Coming soonThe Vera blog
Notes on getting seen
Positioning, messaging and go-to-market — written the way Vera works: narrow, traceable, and allergic to average.
Messaging
The line people repeat in meetings you're not in
Anchor lines: what they are, why most companies don't have one, and the test yours has to pass.
Coming soonDistribution
The surfaces are the distribution
Your buyer meets you in a handful of rooms. What you say in each of them matters more than how many you're in.
Coming soon